
Our campaign model shoots for Fitness First reach over 1.2 million members in 15 countries. We cast from a variety of model agencies to ensure each country is represented then put together a campaign shoot that covers off member and staff interaction which demonstrates a variety of current exercises. Although the style of the photography is led by CHS, everything is shot within the Fitness First brand promises. This shoot sees over 24 models (with multiple costume changes) and the production of over 2000 shots for Fitness First worldwide.