06/2010
During the course of several months, the team at chs designed (and revised) every page of the Domino's website; delivering a higher level of functionality (and therefore a better customer experience) alongside a more engaging tone of voice - more suited to this fun brand.
Top of the list was an exciting customer journey from initial ordering, through to final purchase - which has resulted in greater clarity for the user and a reduction in 'abandon cart' issues.
One of the other fantastic features of the site is the introduction of your very own 'Pizza Tracker' whereby you can see exactly where your pizza is on its journey from order to delivery - you even know when it's being cooked so you can get ready for its arrival.
Another satisfied client!