Gaming isn't just about Pong and Super Mario anymore. With more and more games being played online, the latest trend is to place advertisements within the game itself to provide brand recognition and influence the player to purchase. Such advertising is evolving into a powerful new channel.
Whether it's in-game billboards, stadium hoardings or posters, there's a perfect opportunity to speak to people whilst they are playing.
When the opportunity arose for Domino's to take advantage of this new channel, they turned to CHS to provide a full suite of creative.
The ads are now live across XBOX 360 and PS3, but remember to pause the game before ordering your pizza!
Click on the screenshots below to see the in-game ads.