chs creative - bournemouth marketing agency
All the latest from the CHS newsdesk
07/2010
Ahead of the game
After the success of Domino's Christmas campaign 'Stack-the-Sack' game, Domino's Pizza asked CHS to produce a viral game specifically around football.
Whenever there's a big event, a plethora of viral games are unleashed onto the internet - making cut-through extremely difficult. So, our challenge was to make something fun, easy to play and addictive which would stand out from the crowd.
'On Me 'Ead' is an easy to play online flash game where you control Dom - the Domino's Pizza footballer - whilst heading balls from one side of the screen to the other. The more balls you head, the more points you score and the closer you get to winning the Domino's Cup.
Progressing through the different stages of the Domino's Cup earns you fun rewards - whilst winning the final automatically enters you into a free prize draw to win a pizza party.
Integration with Twitter and Facebook made it easy to share your high score with your mates, and challenge them to have a go at beating you.
So what was the final score? It seems that the game certainly did capture the imagination of Domino's fans who, in total, headed well over 1,000,000 balls.
What's more the game was played as far afield as Brazil, Hong Kong and Qatar whilst making its way all around the twittersphere; eventually being tweeted by an excited BBC TV presenter.
Fancy a game? Unfortunately, the Domino's microsite is now closed, though luckily you can still play it here. And don't worry, there's not a vuvuzela in sight.
Click the pictures below to enlarge:
