chs creative - bournemouth marketing agency
All the latest from the CHS newsdesk
12/2009
A credit card for Control Freaks!
Are you looking for a credit card with more oohs and less arghs?
How about a credit card that brings out the control freak in you?
Or even a credit card where the fun starts here.
Not your standard proposition for a credit card I grant you but then Orange is no standard client.
Their distinct tone of voice ensures they stand out from the crowd - so when you are offered either of these propositions you can be sure it is for a reason.
The 'control freak' refers to the unique ability to set your own credit limit and monitor your spending through the use of SMS alerts such as sailing close to your credit limit or use of the card whilst abroad (ideal for counteracting fraudulent use of the card).
More oohs, less arghs adds the element of reward to the control message for those who want the benefit of an exciting rewards scheme along with the control elements previously mentioned; so you can have fun and there are less scary moments when your monthly statement arrives.
For those who just want the excitement of the rewards scheme the fun starts here centres on the cards' ability to collect valuable points and exchange them for experiential rewards.
How successful have we been? Well only time will tell but if this comment is anything to go by it's been a roaring success:
"I think CHS have done a great job of picking up the Orange language, it really is the best first go I have ever seen." - Ed Sowerby, Orange.
