chs creative - bournemouth marketing agency
Lakeland in the Kitchen
We know that Lakeland customers look forward to their new catalogue arriving almost as much as we look forward to putting the next one together, and as Lakelands No.1 agency, we put a lot of catalogues together! So we're proud to give you a small insight into the work involved in the latest Late Autumn 2010 'In the Kitchen' catalogue...
The brief
To photograph all new products to this mailing and design and artwork all 120pp, order forms and envelope to Lakelands usual high standards, with the theme of 'Festive Baking' and 'Inspirational Ideas for your Christmas Table.'
The solution
Lakeland customers love to bake and the inspirational photography and designs on spreads such as 'Made To Give' really get you in the Christmas mood, and after all Christmas is all about sharing and giving. As always careful attention is paid to placing best sellers in the hotspots and gently guiding the reader around the spread using eye-flow techniques. The design mirrors elements utilised in Lakeland Christmas Point of Sale campaign in their 51 nationwide Stores. This was also designed entirely by chs creative, want to know more? click here...
The results
This mailing has only just been sent out to customers so its early days, but as usual the forums are alive with happy tweets and buzz from excited customers including Radio 2's Emma Forbes...
